“When your brain says done, you only hit 40% of your capability”.
Jesse Eric Itzler is an entrepreneur, author, and former rapper. He is the co-founder of Marquis Jet, one of the largest private jet card companies in the world, a partner in Zico Coconut Water, the founder of The 100 Mile Group and an owner of the NBA’s Atlanta Hawks. Oh, his wife is Sara Blakey, the founder of Spanx.
Check out his books here:
Living with the Monks: What Turning Off My Phone Taught Me about Happiness, Gratitude, and Focus
Living with a SEAL: 31 Days Training with the Toughest Man on the Planet
